Top technology integrator and hologram leader team up to bring brand destinations to life with real-time, live connections on location
Wachter, Inc., technology consultant and nationwide solutions integrator, has signed a deal to put PROTO hologram (formerly PORTL) units in its client locations.
Enabled with IoT, AI, touchscreens, voice activation, facial recognition, and more, the units can present life-size human ambassadors — live or prerecorded — in life-like 4K for interactive experiences, as well as digital objects of all kinds. Possible use cases include interactive wayfinding, virtual dressing rooms, celebrity appearances and performances, and dynamic experiential branding activations.
Wachter combines and develops next-gen technologies that enable retailers to engage with consumers and extract meaningful data in real time. Wachter deploys large-scale and single-site projects through its nationwide workforce — including dedicated deployment teams for technology rollouts — which allow retailers to quickly see ROI on technology investments.
“Creating a memorable destination shopping experience is challenging enough for retailers,” said Wachter Vice President of Strategic Innovation Matt Tyler. “Designing, implementing, and supporting the technology required to make that happen becomes overwhelming and is often put on the back burner due to complexity or cost. Wachter’s exclusive partnership with PORTL and Intel provides an easy, scalable, turn-key solution allowing our customers to effortlessly provide a one-of-a-kind, engaging, in-person encounter to their shoppers.”
PROTO has created an entirely self-contained, plug-and-play unit that is already being used all over the world in retail, healthcare, corporate communications, entertainment, education, and more. Previous public activation partners include DHL, AT&T, T-Mobile, Netflix, HBO, Diageo, and Chase Bank. Celebrities known for using PROTO include Usain Bolt, Marshawn Lynch, Lewis Hamilton, Kane Brown, and P. Diddy. The Los Angeles-based startup recently received three honors at the CES 2022 Innovation Awards, and announced its forthcoming smaller unit, the PROTO M on the Today Show.
“Wachter makes so much crucial stuff happen that we take for granted as we go about our lives,” said PROTO, Inc. CEO and Inventor David Nussbaum. “With their reach, the trust they have from the biggest names in retail and beyond to handle their most valuable assets, and their reputation for innovation and precision, Wachter is the perfect partner to bring PROTO technology to some of the biggest companies in the world.”