What is the best way to engage our workforce? This age-old question has continuously been a stumbling block for employers. While there’s no one way to properly communicate with your personnel (hint: make sure you have multiple touch points) and whether you’re attempting to
communicate the updated HR policy, the date of the next company holiday or even what’s on the lunch menu in the cafeteria, doing so via strategically placed digital signage is an effective and efficient way to help spread the word.
Through Strategic and deliberate messaging, digital signage can be an effective tool added to your communication utility belt. According to Digital Signage Today, incorporating digital signage into your internal communications strategy can lead to a 25% increase in employee productivity.
The following blog will go in-depth on best practices for deploying a proficient digital signage strategy.
Captivate Your Audience: Through Beautiful Display Solutions
When designing for engagement, think outside the box. It’s not just what you’re putting on the screen, but how the screens are set up, where they’re located, and what sort of communication plan is associated with them that matters the most. You can have the most engaging content in the world, but if it’s in a bad location or has a bad connection, it won’t matter.
Digital signage doesn’t have to be the main driver in your communication plan, but by setting it up for success it will produce more engagement while providing an effective outlet your team may have been lacking.
Develop a communication plan that puts digital signage at the forefront and doesn't turn it into an afterthought. When it comes to the content, keep it simple. Don’t overload each slide with too much information. Pair simple text with eye-grabbing graphics. Utilize dynamic content such as gifs or videos to draw employees’ eyes.
Location Matters: Utilize Strategic Locations for Maximum Impact
Strategic locations for digital signage are those areas where it can grab the attention of your target audience and deliver your message effectively.
For example, in an office setting, digital signage in common areas such as the lobby, break room, or elevator can improve employee communication, increase engagement, and foster community.
The design and content of your digital signage also need to be tailored to its location. Consider factors such as lighting, contrast, and font size to ensure that your signage is easily visible and legible in its location. Use concise messaging and eye-catching visuals to grab attention and deliver your message effectively. If this is a fast-moving, high-volume location, utilize large, short text that quickly and efficiently gets the message to the reader.
Utilizing Data: Measure the Effectiveness in Employee Engagement
One way to measure the effectiveness of digital signage in employee engagement is by tracking employee feedback. Surveys or focus groups can gather employee feedback on the content and messaging displayed on the digital signage. This feedback can be used to refine the digital signage campaign and improve its effectiveness.
Measuring the impact of digital signage on employee engagement can also be done by tracking business outcomes such as employee retention, productivity, and customer satisfaction. If these metrics improve after the implementation of digital signage, it is a sign that the signage effectively enhances employee engagement.
Discovering how digital signage can boost employee engagement is a must. This powerful tool can significantly benefit your organization by approaching it strategically, improving productivity and overall success. But beware: it's just another wasted opportunity without a complete strategy. Let's get your digital signage plan up and running for maximum impact!
Digital signage can help to communicate key messages, boost morale, and create a more engaging and interactive workplace environment. By incorporating eye-catching graphics, dynamic content, interactive elements, and humor, businesses can build digital signage that is both informative and entertaining, encouraging employees to pay attention and stay engaged.
With the right approach, digital signage can help to foster a more positive and productive workplace culture, ultimately leading to improved performance and better business results.
Are you looking to start with your digital signage project or need a partner who can be with you every step of the process, even with managing the service?
Learn more about Wachter’s end-to-end service offerings today!