Wachter, Inc. (“Wachter,” “we,” “us,” “our”) operates wachter.com (the “site”). We are committed to protecting the privacy of our site visitors (“you,” “your”).
We value electronic security and privacy, and therefore we only utilize Personally Identifiable Information (“PII”) we receive from users of the site in accordance with the terms below.
The Information We Collect
When requesting information on our site, as appropriate, you may be asked to enter your name, email address, mailing address, or other details to help you with your experience.
When We Collect Information
We collect information from you when you fill out a form or enter information on our site, or when you subscribe to our blog/content.
How We Use Information
We may use such information in the following ways:
- To personalize user experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey or other site feature.
- To send periodic emails regarding your order or other products and services.
- To follow up with you after correspondence (email, contact form, phone, etc.)
- To contact you for the purpose of addressing your business needs
- For audience demographic profiling (e.g. to determine the size, location, or business needs of our audience)
- To provide you with account-related information specific to your business relationship with Wachter should you become a Wachter client
- Understand and save user’s preferences for future visits
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future
- We may also use trusted third-party services that track this information on our behalf
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies, it will not impact your experience on our site.
Wachter does not sell, trade, or otherwise transfer your PII to outside parties. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Links to Other Sites
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have implemented the following:
- Google Analytics
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add-on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users are able to change their personal information:
- By contacting us at the information below
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It’s also important to note that we allow third party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email within 7 business days.
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally-enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders
- We may also send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CAN SPAM we agree to the following:
- NOT use false or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third-party email marketing services for compliance, if one is used
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe to marketing emails by using a link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at firstname.lastname@example.org.
How to Contact Us
Wachter, Inc. Headquarters
16001 West 99th Street
Lenexa, KS 66219
This policy was last updated June 20, 2018.